Alby is the main antagonist of this ARG. He is the curator of how Mellish came to be, destructive, and blamed it on Heather once he closed down the business. He is the cause behind the puzzle of Collection of Consequences. Before his true nature was revealed with Mellish Sweets, he was seen as an honest, best friend to Heather. He was funny, smart, and charming. He was well known in town, as for why so many people easily believed Alby when he blamed Heather for the destruction of Mellish Sweets.

Alby was born and raised in the rural part of Concord, New Hampshire in a low class dysfunctional family. Abuse wasn't moralized as his dad eventually killed his mom when he was a young teen. Despite what happened at home, Alby was indifferent to it and created a great reputation at school and downtown. He had many friends, but he was never afraid to enter his house. Because it didn't affect him. Alby was always abnormal, but nobody would have noticed that.