Vox is an egotistical, charismatic, and manipulative showman of an Overlord who craves attention. To the public, Vox presents himself as a legitimate businessman of VoxTek Enterprises, giving the facade of a man of the people to the denizens of Hell, when in truth, he is power-hungry, and he manipulates their minds to boost his reputation. He is highly intelligent and technology-savvy, and he is always keeping up with the latest trends and technology. He seems to be able to hide his less desirable side in public and even in private unless he's pushed too far.