Amitie is a cheerful, female citizen of Primp Town. She hopes to someday become a "wonderful magic user." She appears to be naive, as she is often immature, and sometimes does not understand simple jokes or puns. Amitie is the main protagonist of the second course in Puyo Puyo Fever, and is generally accepted as the main protagonist in the Fever series (replacing the previous protagonist of Classic Puyo Puyo, Arle.)